Good corporate photographers make an important difference in the life of a business. Your visual content from internal documents to videos to ads is almost completely controlled by them. Proper vetting of their character and their work is imperative once you’ve found a candidate for the position.
However, many business owners wonder how to tell a bad photographer from a good one. After all, they are not in the business of taking photos themselves. How can a business person check a photographer out to make sure the company’s best interests are protected? While there is no standard method, you’ll move in the right direction when you follow these tips and tricks.
Find Out The Type Of Work Produced By The Photographer
You will require specific types of work to be performed by your corporate photographer. If you are in the business of selling business services to other businesses, a nature photographer who specializes in slow motion videos won’t do you much good.
Professional photographers have portfolios available for viewing. In many cases, they can be seen on the Internet. Take time to browse through their portfolio to see if their style of photography matches your needs. A perfect match is not necessary. However, they must be capable of meeting your business needs. And, speaking of your business needs…
Have They Been Successful Within The World Of Your Industry?
You are not in the business of giving a photographer their first big break. Unless a new photographer is very talented, look for proof of success. You must hire a photographer who can provide the type of content that will make your business money.
Find out if they produced work that was part of a successful campaign for another business in the past or even if they designed the campaign themselves.
You need to get a good return on your investment, so be wary of choosing the new kid on the block to save some money.
Is The Photographer Easy To Work With?
If someone appears to be difficult to work with, there is no reason to hire them even if they are very talented. In the coming years, you will spend a great deal of time working with the photographer you’ve just hired. Ask yourself if you want to have a daily relationship with them.
A deadbeat who doesn’t pay attention to deadlines is one of the worst types of photographers. Pay attention to verbal cues so you can spot this type of troublemaker. Be sure to hire someone who can get the job done on time.
Your hire of a corporate photographer is no different from any other hire. In Shanghai, you may have to wade through some bad photographers before you find the right one, but the delay will be worth your while when you find the right one. Don’t delay. Plan on investing some time and using the advice given above to find the right corporate photographer for your business. Your photos are out there waiting to be taken.